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Month: March 2017

Could Teeth Whitening Help Build Your Confidence?

Could Teeth Whitening Help Build Your Confidence?

Confidence is a vital aspect of mental health, which in turn has a profound on our overall health. Although our society is becoming more aware of mental health issues, we still find it hard to identify what is happening in our own minds a lot of the time.

Identifying the root cause of a lack of confidence can sometimes feel impossible, although in reality a combination of small factors could make a huge difference. One of these may actually be teeth whitening, something you may not have even considered before.

Research on teeth whitening and confidence

A few years ago, research was commissioned by the leading teeth whitening product manufacturer Crest, with the intention of proving a positive link between teeth whitening and success with a first date or a job interview. Participants used whitening strips on their teeth before taking part in these activities, and the results were compared against other participants who didn’t use the strips.

The results showed that as many as two thirds of the people taking part were perceived as more professional, confident and successful. This is interesting, especially when you consider the nature of the scientific link between cause and effect in this case. The data shows a correlation, but that is not to say that whiter teeth led directly to being perceived differently. What is does imply is that the people with visibly whiter teeth were happy enough with the results that they felt more confident in themselves and actually impressed the researchers more.

The other element of the research in this case, alongside the interviews, indicates more strongly that Crest Whitestrips can help you build self confidence. This comes from a survey that all participants completed, where the majority of them also indicated that they considered physical appearance to be an important measure of how successful, confident and trustworthy someone appears. Of course, these are major factors in many important life situations.

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