The bird we've adopted as our mascot is the blue-footed booby, because his posture, here, reminds us so beautifully of that confident, one-step-at-a-time process of building a business.

It was the arrogance of mankind that originally gave the booby his name, judging him stupid because he did not retreat in terror from the "superior" species. The bird is not stupid - he's fearless, trusting, creative, and he appears to view life as one great, happy adventure.

He obtains his food by spotting fish from high in the air and then diving headlong into the ocean, at speeds of up to eighty miles an hour, to snatch his prize.

His mating dance is elaborate, consisting of prancing and showing off his brightly colored feet, pointing his beak straight up to the sky, and swooping his wings up over his back.

The characteristics of the booby, and the symbols he represents, are features of achievement in business - and in life itself. We like his name, too: "B.O.O.B." forms the perfect acronym for both Being Our Own Boss and Building Our Own Business.

Fearless, joyful independence is our aim, for ourselves and for you, too. Let's all get-down and boob!

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